Challenging Fun for the Northern Michigan Outdoor Enthusiast
Challenging Fun for the Northern Michigan Outdoor Enthusiast
We've seen the outdoor industry, boutique fitness services, and experience economy gain strong footholds across the country.
The formation of MittenGrip has the potential to be a central hub within our community, focused on furthering confidence, connection, collaboration, and outdoor stewardship through unique program offerings and outrageous bouldering experiences.
Climbing is no longer just popular in “traditional” locales. Instead, the sport of climbing is exhibiting a strong grip within every corner of North America and beyond. While Northern Michigan is noticeably absent from this movement, we believe this is a prime environment where we can create a unique community and cultural hub driven by a passion for climbing and the outdoors that seizes on the growth and strength of this trend.
50 new commercial climbing gyms were built in 2018, and the majority of that new development happened in small to mid-size markets with population averages between 2,000 - 35,000 people. While our target population is approximately 69,000 people in the 45-minute radius market, Petoskey and the surrounding towns account for about 14,000-15,000 total people. Petoskey is a prime small market location.
Contact us to discover how you can get involved
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